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AB Marketing: The #1 Choice to Handle Every Marketing Need

Welcome to AB Small Business Marketing the #1 source for all your small business needs. AB Small Business Marketing is a leading provider in Michigan for small business services. AB exclusively offers wholesale printing, commission based marketing, the build-a-business toolkit, and a wide variety of other services to accommodate your every need. We are able to offer discount wholesale pricing on print materials along with being the ONLY company in the United States that provides commission marketing with such a wide range of services to compliment ANY business. We can save you money and time while raising your revenue.

Marketing provides the means by which the organization or business projects itself to its audience, and also how it behaves and interacts within its market. It is essential that the organization’s philosophy and values are referenced and reinforced by every aspect of marketing. In practical terms here are examples of some of the areas and implications:

There are staffing and training implications especially in selling and marketing, because people are such a crucial aspect in your business.

Your people are unlikely to have all the skills that they need to help you implement a marketing plan. You may not have all the people that you need so you have to consider justifying and obtaining more staff. Customer service is acutely sensitive to any changes in staffing or training. Are all your people aware of what your aims are? Do they know what their responsibilities are? How will you measure their performance? Many of these issues feed back into the business plan under human resources and training, where budgets need to be available to support the investment in these areas. People are the most important part of your organization, and the success of your marketing activity will succeed or fail based solely on how committed and capable your people are in performing their responsibilities. Invest in your employee’s development, and ensure that they understand and agree with where the organization is heading. If they do not, then you might want to reconsider where you are going and whom you want on the team to take you there.

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Marketing more than Selling and Advertising

May 18th, 2012

Marketing provides the means by which the organization or business projects itself to its audience, and also how it behaves and interacts within its market. It is essential that the organization’s philosophy and values are referenced and reinforced by every aspect of marketing. In practical terms here are examples of some of the areas and implications:

There are staffing and training implications especially in selling and marketing, because people are such a crucial aspect in your business.

Your people are unlikely to have all the skills that they need to help you implement a marketing plan. You may not have all the people that you need so you have to consider justifying and obtaining more staff. Customer service is acutely sensitive to any changes in staffing or training. Are all your people aware of what your aims are? Do they know what their responsibilities are? How will you measure their performance? Many of these issues feed back into the business plan under human resources and training, where budgets need to be available to support the investment in these areas. People are the most important part of your organization, and the success of your marketing activity will succeed or fail based solely on how committed and capable your people are in performing their responsibilities. Invest in your employee’s development, and ensure that they understand and agree with where the organization is heading. If they do not, then you might want to reconsider where you are going and whom you want on the team to take you there.

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